AmpliFI Impact was founded by Valerie Williams, a Fractional Chief Growth Officer with over 20 years of experience helping organisations modernise, scale, and compete through technology-enabled growth.
Before launching AmpliFI Impact, Valerie held senior leadership roles with Microsoft, Siemens, and Parsons, where she built global partnerships and delivered measurable growth across North America, EMEA, and APAC.
Her sharpest insights, however, come from the other side of the table — building and scaling her own startup, All Purpose Cake Co., which she grew across the United States in less than six months. That experience gave her a firsthand understanding of what it takes to juggle ten roles at once, learn new skills overnight, and keep a business moving while wearing every hat. As a mother of three, she understands even more deeply the daily balance between ambition, family, and the realities of running a business. This empathy shapes AmpliFI Impact’s practical, human approach to helping founders grow without burning out.
AmpliFI Impact specialises in Fractional Executive Support and Growth Sprints — bringing big-company strategy to small-business realities. Clients gain access to senior-level expertise on demand, helping them accelerate product launches, partnerships, and digital growth without the overhead of a full-time hire.
What sets AmpliFI Impact apart is the ability to bridge vision with execution. Combining enterprise-grade strategy with founder-level grit, Valerie helps businesses embed AI-powered systems, automation, and repeatable growth frameworks that deliver results within weeks, not years.
At its core, AmpliFI Impact exists to help ambitious, often women-led, businesses work smarter, scale sustainably, and thrive in a digital world that moves fast — but rewards those who act faster.
AI-powered services that help small businesses scale smarter
At AmpliFI Impact, we help small and mid-sized businesses use AI tools and automation to save time, cut costs, and grow sustainably. Our services are built for founders who need practical systems that actually work — whether that’s automating daily admin, improving customer engagement, or creating digital workflows that run your business more efficiently.
Each project blends strategy, execution, and hands-on support so you can move faster and focus on what matters most — growth.
Use AI to get seen, attract leads, and scale your presence
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